Berlin-based photographer Hannes Caspar has spent years capturing striking, cinematic portraits rooted in emotion and narrative depth. Now, with the rise of AI, he’s expanding his creative toolbox in bold new ways. In this conversation, he shares how technology is enhancing, not replacing, his artistic instincts, and why the heart of every image still comes down to human choice.
In your opinion, what are the most exciting possibilities AI opens up for the fashion industry?
It’s exciting to try out so many things that would only be possible in real life with a lot of effort. The many images are inspiring and train the eye. And maybe this will inspire a designer to turn something into reality. Apart from that, it’s great that entire campaigns can be realized in the future that would otherwise only be possible with a lot of money.
On the other hand, what are the most concerning implications of using AI in fashion?
Of course, many jobs will become obsolete and many people will find it overwhelming to start something new in their lives. And there is a danger that we will become too accustomed to AI aesthetics. It is the algorithms of the respective tools that dictate an aesthetic direction, which means that the images resemble each other regardless of who generated them. It is more difficult than in photography to express oneself individually. But it is definitely possible!
What initially drew you to experimenting with AI?
I have always been interested in new possibilities. When I noticed two years ago that AI results were looking increasingly photorealistic, I knew that this was something that would develop rapidly. I am originally a photographer and musician, and AI tools are another way for me to express myself creatively.
Do you view AI as a tool, a collaborator, or something else entirely within your creative process? Please explain.
It’s a tool for me. I can clearly feel the emotions and aesthetic ideas inside me. With AI, I can express these feelings creatively in even more diverse ways. I think the most important thing is to be completely clear about what you want and what you don’t want. It’s about evaluating results and then making a decision.
Read the full interview in our Metamorphosis Issue.
