OMEGA reveals its newest innovation with the launch of the first-ever Aqua Terra 30 mm, introduced through its evocative “My Little Secret” campaign. Designed to meet today’s demand for versatile, ready-to-wear timepieces, the collection offers 12 distinctive references featuring vibrant dials and exquisite materials, from stainless steel to 18K Moonshine™ and Sedna™ Gold.

At its core lies OMEGA’s newly engineered movement: the Master Chronometer Calibre 8750 for stainless steel and two-tone models, and the Calibre 8751 for full gold editions—each meticulously crafted to deliver unparalleled precision within an intimate scale.

“The most beautiful part of the watch is the one you cannot immediately see,” shares Raynald Aeschlimann, President and CEO of OMEGA. “Our new calibres represent OMEGA’s highest expression of precision engineering, hidden within yet defining the watch’s essence.”

The campaign brings together six remarkable women who represent excellence across different fields:

• Ashley Graham, model, entrepreneur, and advocate who has helped transform industry standards of beauty and representation.
• Danielle Marsh, a recording artist who has risen to prominence in the global K-pop music scene with her distinctive vocal talent.
• Tems, grammy-winning singer-songwriter whose layered compositions have earned international acclaim.
• Ariana DeBose, academy Award-winning actress and performer celebrated for her precision and versatility across stage and screen.
• Marisa Abela, a BAFTA-winning actress recognised for her standout performances in Industry and as Amy Winehouse in Back to Black.
• Sunday Rose Kidman Urban, new face in the modelling industry who brings a fresh perspective to the campaign.

Captured through cinematic portraits and film, the campaign reveals the Aqua Terra 30 mm as a secret too beautiful to keep, passed intimately from one woman to another in a rhythmic celebration of craftsmanship and personal style.

Explore the collection at OMEGA boutiques worldwide and online.