Yves Saint Laurent Beauty unveils MYSLF L’Absolu, a bold men’s fragrance that embodies the brand’s signature edge, with a cinematic campaign led by actor Austin Butler. This elevated version of the original MYSLF scent turns up the intensity with sparkling spice, woody florals, and unapologetic pleasure. The silver, mirror-like bottle reflects the spirit of hedonism, individuality, and confidence at the core of the brand.

Every scene in the short film is about celebrating your own choices, letting go, and embracing what it truly means to feel everything. This is more than perfume. MYSLF L’Absolu is a manifesto for self-celebration—an absolutely feel-good intensity, captured in every note and every moment.

Crafted by perfumers Daniela Andrier, Christophe Raynaud, and Antoine Maisondieu, MYSLF L’Absolu disrupts the traditional concept with a faceted woody floral amplified by orange blossom absolute and invigorating bursts of ginger and patchouli. The result is a crisp, powerful trail designed for those who want to feel it all.