Chanel takes to the scenic streets of Paris for its Fall 2025 ad campaign, with model Mona Tougaard moving through romantic backdrops with effortless grace. Shot by Mikael Jansson, the visuals create a mood—a mise en scène—where the collection reveals itself in layers.

Each look fuses Chanel’s signature codes with urban attitude. Trompe l’œil techniques are reimagined with a street-slick twist, while textured jackets, structured skirts, and sharp silhouettes appear in moody blacks, shimmering golds, and crisp whites.

This season, accessories refuse to play a supporting role. Velvet-bow ankle boots, oversized totes disguised as bows, and tweed gloves pull focus, while layered jewelry moves with the body, adding intentional excess. The styling channels both rock and romance, modernizing the timeless Chanel allure.

A slouchy quilted tote features just enough hardware to feel tough, a glossy gold mini bag demands attention, and swinging pearls—including the now-viral minaudière shaped like giant beads—bring a playful, dramatic finish.