Aaron Taylor-Johnson showcases Saint Laurent’s Men’s Winter 2025 collection in a striking new campaign directed by Glen Luchford, in collaboration with creative director Anthony Vaccarello.

Embracing a retro, ’70s-inspired look, the actor brings a sensual, cinematic edge to both the still imagery and accompanying campaign film. Shot with Luchford’s signature intimacy, the visuals blend rugged natural landscapes with refined tailoring, capturing the essence of Saint Laurent’s evolving vision.

According to the brand, the campaign “invokes an imaginary conversation between youth’s reckless fervor and the calm wisdom that can only be attained through lived experience”—a sentiment that resonates throughout the film’s contemplative tone and Taylor-Johnson’s transformative presence.