Lucid has announced Timothée Chalamet as its first-ever Global Brand Ambassador in a multi-year partnership celebrating the power of challenging convention.

Known for his fearless artistry and distinctive style, the award-winning actor and cultural icon mirrors Lucid’s own ethos of bold innovation and uncompromising vision. A longtime admirer of the Lucid Air, Chalamet represents the same spirit that drives the brand—bold, discerning, and unapologetically original.

Photographed in a sleek black leather jacket against the backdrop of a Lucid Gravity SUV in a sunlit desert, Chalamet captures the balance of performance and elegance that defines the automaker. Later this year, he will front Lucid’s first global campaign for the Gravity, its next-generation luxury SUV.

The collaboration is more than an endorsement—it’s a creative alliance rooted in shared ambition and the drive to redefine boundaries. By merging cutting-edge technology with cultural relevance, Lucid and Chalamet aim to shape the future of luxury mobility while staying true to the principle: Compromise Nothing.