Louis Vuitton enters a new chapter in beauty with La Beauté, a collection that redefines luxury makeup under the creative direction of Dame Pat McGrath.

Louis Vuitton’s La Beauté collection introduces the House’s new icons, brought to life by models Awar, Ida, and Chu, alongside House Ambassador Hoyeon. More than a beauty launch, it’s a celebration of artistry, lifestyle, and ritual—marking the Maison’s first step into a dedicated makeup line.

At the heart of the debut: lipsticks, balms, and eyeshadows—crafted as objets d’art that honor Louis Vuitton’s trunk-making heritage while pushing modern innovation forward. The collection includes 55 lipstick shades—27 luminous satin hues and 28 velvety mattes—all infused with a bespoke floral-olfactory signature of mimosa, jasmine, and rose. Complementing them, the Baume range offers 10 sheer glow tints designed to nourish and enhance lips with soft-focus radiance.

For the eyes, the LV Ombres palettes feature three wearable shades paired with a transformative accent color in finishes ranging from ultra-matte to glitter, creating endless possibilities for expression.

Elevating the ritual further, Louis Vuitton also unveils small leather goods—from Monogram vanity cases to lipstick holders—blending beauty with timeless craftsmanship.

With La Beauté, Louis Vuitton delivers more than makeup: it offers enduring icons of artistry, designed to be treasured forever.