A design icon takes on new life as Voyeur Voyeur partners with Paulin, Paulin, Paulin to introduce an exclusive edition of Pierre Paulin’s Tongue Chair—reimagined through the lens of material, space, and contemporary culture.

Unveiled in London, the collaboration arrives at a pivotal moment for Paulin, Paulin, Paulin, following the renewed focus on re-editing some of Pierre Paulin’s most celebrated works. Originally designed in 1967, the Tongue Chair remains one of Paulin’s most recognizable creations—its sculptural, wave-like silhouette earning a place in the permanent collection of the Museum of Modern Art in New York.

This latest edition builds on that legacy while grounding the piece firmly in the present. Created exclusively for Voyeur Voyeur, the chair is upholstered in Toray’s Ultrasuede® in a rich burgundy tone—a material choice that extends beyond aesthetics. Within the store itself, Ultrasuede® is already embedded into the environment, used in changing rooms and staff uniforms. Here, it becomes a connective thread, translating the store’s architectural identity into a collectible object.

The result is more than a reinterpretation—it’s a dialogue between disciplines. Furniture becomes fashion-adjacent, while interior design informs object-making. The Tongue Chair exists not only as a functional seat, but as a sculptural extension of the space it inhabits.

The collaboration also carries a personal narrative. Voyeur Voyeur founder Kat Qiu previously appeared in Paulin, Paulin, Paulin’s Industrial Icon | Pierre Paulin campaign, photographed by Thibaut Grevet. That initial exchange evolves here into a more tangible form, accompanied by a new photographic series capturing Qiu in interaction with the chair—blurring the line between subject and object.

At first glance, the worlds of Pierre Paulin and Voyeur Voyeur may seem at odds. Paulin’s mid-century modernist experimentation meets Voyeur Voyeur’s contemporary, perception-driven retail environment. Yet it is precisely within this contrast that the collaboration finds its strength, demonstrating the adaptability of Paulin’s designs across generations and contexts.

Originally conceived for broader distribution, the Tongue Chair reflects Paulin’s pioneering use of tubular metal frames, molded foam, and stretch textiles—innovations that allowed him to merge ergonomic function with expressive form. Its low, undulating structure continues to feel both futuristic and playful, decades after its debut.

Now, under the direction of Paulin, Paulin, Paulin, that legacy expands. The studio embraces a more open approach to re-editioning, exploring new materials, colors, and interpretations without constraint. This evolving vision builds on earlier unrealized concepts—designs once imagined but never produced—bringing them into contemporary circulation.

For Voyeur Voyeur, the project aligns seamlessly with its broader ethos. Founded in 2025, the East London concept store operates at the intersection of fashion, architecture, and atmosphere. Designed in collaboration with Crab Studio, the space is defined by geometric plywood structures and mirrored surfaces that shift perspective as visitors move through it. The Tongue Chair, placed within this environment, becomes part of that experience—an object to be observed, interacted with, and reinterpreted.

To mark the release, Voyeur Voyeur hosts an in-store presentation, positioning the chair as both a functional design piece and a sculptural presence within the space.

In this context, the Tongue Chair is no longer just an icon of design history—it becomes something more fluid. A bridge between past and present, object and environment, fashion and furniture.

See the concept store below.