BOSS unveils BOSS Bottled Beyond, a powerful new fragrance captured through the strength and charisma of three global ambassadors—actor Bradley Cooper, music icon Maluma, and footballer Vinicius Junior. Together, they embody the essence of modern masculinity and the spirit of brotherhood, proving that true success lies not only in personal achievement but also in inspiring others.
The fragrance itself marks a new chapter for BOSS, introducing its first premium ginger-leather Eau de Parfum. With cutting-edge fragrance technology, it balances the vibrant energy of spicy ginger with the depth and sensuality of leather, creating a bold, long-lasting scent that reflects both power and refinement.
Reimagining the classic BOSS silhouette, the bottle exudes contemporary sophistication with its gradient lacquer finish, signature Double B monogram, and tactile leather-touch cap. The design mirrors the fragrance’s duality—modern yet timeless, strong yet elegant.
With this campaign, BOSS celebrates ambition, camaraderie, and resilience, reinforcing its vision of a man who goes beyond limits to lead, inspire, and redefine success.
