Ferrari unveils its Spring/Summer 2026 campaign with a narrative rooted firmly in Maranello—the birthplace of the House’s engineering and identity. Photographed by Robin Galiegue, the campaign unfolds within Officina Ferrari, home to the Endurance and Corse Clienti divisions, before extending onto the adjacent Fiorano circuit. The result is a study in contrast: contemplation and velocity, stillness and speed.

The story opens inside pristine white interiors where customers’ Formula 1 cars are safeguarded. These controlled spaces evoke precision and reverence, functioning almost as a vault for innovation. From there, the sequence transitions into the metallic chamber of a freight elevator, eventually emerging outdoors—where machine meets asphalt. The movement from enclosed purity to open acceleration mirrors a transformation from sculptural form to kinetic force.

Creative Director Rocco Iannone frames the campaign as a continuation of Ferrari’s SS26 runway narrative. At the close of the show, a shutter lifted to reveal the Ferrari man and woman—figures who return here with sharpened perspective. Models Rosalieke Fuchs, Diane Chiu, Athiec Geng, Vasko Luyckx, and Bai Ruien embody a composed duality: observing the car as an object of invention while engaging it as an instrument of motion.

The collection reflects the discipline of engineering. Silhouettes are clean, vertical, and aerodynamic, emphasizing forward propulsion. Precise tailoring allows texture and materiality to emerge under measured light. The chromatic arc evolves from stark white to Ferrari red and deep burnt tones, intensifying the visual rhythm while maintaining restraint.

Shot where the cars are engineered and tested, Spring/Summer 2026 positions Ferrari’s fashion vision inside its industrial core. Clothing, accessories, and automobiles share a singular language—one defined by precision, performance, and the pursuit of movement.

Watch the campaign film below.