London’s Mayfair welcomes a new expression of luxury and imagination as Lili Curia unveils its debut pop-up concept: The Winter Salon — an intimate boutique destination designed to invite guests into the brand’s world.

More than a retail installation, The Winter Salon is conceived as a space to try, explore, discover, and linger. Here, curiosity is encouraged and time slows down — an environment where the Lili Curia universe unfolds through sensory touches, thoughtful details, and daily moments of engagement.

Throughout the pop-up, visitors are invited to experience a curated program of activations that reflect the brand’s ethos — from moments of discovery to quiet reflection. True to Lili Curia’s philosophy, each gesture is tailored to reveal the nuances of the brand’s creative identity.

The Winter Salon runs from December 4–8 at 14A Hay Hill, Mayfair, offering Londoners and holiday travelers a rare opportunity to encounter the brand in an immersive format.