Tiffany & Co. debuts its Holiday 2025 campaign, Love Is a Gift, featuring global ambassador Anya Taylor-Joy. Beginning in New York City—the storied birthplace of the brand—Anya travels from London to Tokyo and back again, witnessing tender exchanges that celebrate love in its many forms.

At the heart of the campaign lies its defining message: love is a gift. This timeless sentiment reinforces Tiffany & Co.’s legacy as the ultimate destination for extraordinary expressions of love, beautifully reflected through the Tiffany Icons Anya wears, from HardWear to Lock, T, and Knot.

Throughout the film, Taylor-Joy adorns pieces from the new Bird on a Rock collection as she unfurls a white satin ribbon—the campaign’s central motif—around a Tiffany Blue Box. The ribbon leads her across the world, connecting moments of affection, self-reflection, and joy.

The story returns to where it began: the snow-dusted streets of New York City, at the doors of The Landmark. “And whether shared with another or with ourselves,” Anya narrates, “love, in all its facets, is the most precious gift of all.”