Global icon JENNIE has officially been named the latest ambassador for Jean Paul Gaultier, making her debut in the legendary fashion house’s Pre-Fall 2025 campaign.

Rooted in the concept of the four classical elements—earth, air, fire, and water—the collection explores these forces through movement, materiality, and mood, all brought to life with Gaultier’s unmistakable design language. Signature elements such as sculptural corsetry, precision tailoring, and trompe-l’œil illusions elevate the narrative, blurring the boundaries between garment and fantasy.

The striking campaign immerses viewers in a dreamlike space where fantasy meets reality, with Jennie embodying the spirit of a modern showgirl—fearless, sensual, and unapologetically bold. Each look becomes a vessel for personal and artistic expression, bridging the gap between Gaultier’s avant-garde legacy and today’s evolving fashion landscape.

In her own words, Jennie shared:

“This campaign felt like stepping into a dream. Every look had its own energy—fluid, fiery, grounded, or light—and I loved expressing all those sides of myself through Gaultier’s incredible designs. Jean Paul Gaultier has always inspired me to be bold, and this was truly a celebration of that spirit.”

A tribute to identity, performance, and transformation, the Jean Paul Gaultier Pre-Fall 2025 Collection invites us to experience fashion as something to be felt, lived in, and celebrated—with Jennie leading the way.

See more campaign imagery, below.