This summer, two distinctly Parisian worlds come together as Ladurée and Casablanca unveil a collaboration that feels equal parts fashion statement and fantasy escape.
Launching June 3, the limited-edition partnership bridges the worlds of luxury ready-to-wear and French pâtisserie, blending the heritage of one of Paris’s most beloved maisons with the contemporary vision of Casablanca founder and creative director Charaf Tajer.
At first glance, the pairing feels surprisingly natural. Both brands share an appreciation for craftsmanship, color, elegance, and the kind of joyful sophistication that never feels overly serious. Rather than reinventing either identity, the collaboration allows each to expand upon its own visual language while finding common ground in a shared love of beauty, celebration, and travel.
As someone who grew up in Paris, Tajer has long associated Ladurée with special occasions and childhood memories. That personal connection becomes the foundation of a collection that feels nostalgic without being traditional, playful without sacrificing luxury.
The collaboration centers around an original artwork created exclusively for the project: a dreamlike château surrounded by manicured French gardens, tennis courts, palm trees, and a pastel sunset sky. The idyllic scene serves as the visual anchor for the entire collection, appearing across packaging, accessories, and ready-to-wear pieces.
The artwork is translated onto silk shirts, scarves, crochet tote bags, sweatshirts, knitwear, and caps, creating a cohesive universe that feels lifted from a glamorous European summer holiday. Signature Casablanca details remain intact, while Ladurée’s unmistakable sense of romance and Parisian charm is woven throughout.
Beyond fashion, the partnership extends into Ladurée’s culinary world through a custom flavor created exclusively for the collaboration. Inspired by a conversation following Tajer’s travels in Japan, Executive Pastry Chef Julien Alvarez developed a refreshing pomelo and mint pairing that appears across a collection of macarons, Eugénies, pastries, and sorbets.
The flavor profile captures the spirit of summer perfectly—bright, fresh, slightly bittersweet, and effortlessly elegant.
Campaign imagery embraces the same playful energy. Set against the backdrop of a lively tea party, the visuals reimagine Ladurée’s iconic salons through Casablanca’s colorful lens. The accompanying campaign film leans into humor, featuring Tajer stepping into the role of chef alongside cake artist Sophia Stolz in a tongue-in-cheek culinary masterclass.
French fashion icon Farida Khelfa joins models Asako Sato and Noah Hanes in the campaign, bringing a distinctly modern edge to the collaboration’s romantic world.
Ultimately, the partnership feels less like a traditional brand collaboration and more like a natural conversation between two houses that share a similar outlook. Both are rooted in heritage, yet continuously evolve through contemporary storytelling. Together, they create a vision of modern luxury that feels indulgent, optimistic, and unapologetically joyful.
The Ladurée x Casablanca collection will be available from June 3 through September 1, 2026, with limited-edition pastries, gift boxes, ready-to-wear, and accessories offered through both brands.
