REFY partnered with genre-defining fashion house Off-White™ as the exclusive makeup sponsor for the brand’s Spring/Summer 2026 show — a visually striking NYFW presentation staged on the rooftop courts of New Design High School in the Lower East Side on Friday, September 12.
Presented under the creative direction of IB Kamara, the Off-White™ SS26 “POP ROMANCE” collection served as a love letter to culture, community, and the electric pulse of New York City. Global Makeup Artist Isamaya Ffrench led the backstage beauty direction, translating the collection’s themes of resistance, reinvention, and self-expression into a bold editorial vision for the face.
BEHIND THE BEAUTY
Models walked the runway in a natural, skin-first complexion punctuated by a statement lip — all created with REFY. Key products included Brow Sculpt, Lip Sculpt, Glow & Sculpt Primer, Duo Brush, and a first glimpse at Lip Stick, REFY’s newest launch arriving in October.
“For Spring/Summer ’26, it’s all about the lip,” says Isamaya Ffrench. “The collection itself is kind of outrageous — lots of motorcycle gear and bold silhouettes — so we wanted the makeup to feel beautiful and elevated in contrast. We worked with REFY’s gorgeous brownie tones, including a new Lip Stick shade launching in October, to create a strong, statement lip that felt powerful and timely for the season.”
Shop the Look!
A COLLABORATION ROOTED IN COMMUNITY
“I’m so proud of this show and collection. To me, it feels like the most personal work I have ever put out there. REFY felt like a natural fit for us, with a strong synergy between our brands and a shared commitment to community. We’re thrilled that they’ll be previewing their latest launch on our models during the show — a bold statement that resonates perfectly with the punk spirit of our SS26 collection,” said IB Kamara, Creative Director of Off-White™.
Jess Hunt, Co-Founder & Creative Director of REFY, echoed that sentiment:
“We are absolutely thrilled to be the official makeup partner for the Off-White™ SS26 ‘POP ROMANCE’ show. From the moment we learned about the vision and narrative behind the collection, it felt like a natural fit. Both of our brands are deeply rooted in creativity, community, and connection. The setting — a Lower East Side rooftop with students in the audience and graffiti created by local artists celebrating the five boroughs — perfectly captured that spirit.
At the same time, this collaboration feels bold and unexpected, placing REFY on a global stage alongside one of the most influential fashion houses in the world. To mark the occasion, we previewed our newest launch on the runway, as models wore our new Lip Stick. This product is a reimagined classic, delivering the rich pigment of a liquid and the comfort of a bullet without compromise. Available in six modern nude tones designed with our community in mind, Lip Stick strikes the perfect balance between bold and wearable.
It was an honor to work alongside Ib Kamara and the Off-White™ team to bring this powerful vision to life through makeup. Their ability to celebrate culture, community, and creativity in such a bold and authentic way made this collaboration truly inspiring, and we’re proud REFY could help express that story on the runway.”
A FIRST LOOK AT REFY LIP STICK
Jess Hunt herself attended the show in a striking Off-White™ look, paired with an unexpected lip that teased the upcoming launch of REFY Lip Stick.
Launching October 16 for $28 on us.refybeauty.com, Lip Stick is REFY’s boldest innovation yet: lightweight, nourishing, and long-lasting, with the payoff of a liquid and the comfort of a bullet. Available in six modern nude tones, it delivers statement color with a satin sheen designed to move with you — bold yet effortlessly wearable.
