Hailey Bieber is no stranger to Victoria’s Secret’s visual legacy—but her latest campaign feels especially intentional. Fronting “A Very VS Valentine’s” for 2026, Bieber anchors the lingerie brand’s romantic new collection alongside Isabeli Fontana, Maty Fall Diba, and Alexis Carrington. Styled as the campaign’s “queen of hearts,” she moves through a series of soft, sensual looks that balance classic lingerie codes with contemporary ease.

The most striking moment, however, arrives in a deliberate nod to the past. In a pink-and-black polka-dot set from the brand’s new Tease collection, Bieber is captured seated inside a wooden chest of drawers, casually painting her toenails—a near frame-for-frame homage to Gisele Bündchen’s iconic 2001 “Think Pink” fragrance campaign.

Photographed by Adrienne Raquel and styled by Gabriella Karefa-Johnson, the scene trades early-aughts lace for playful polka dots, maintaining the spirit of the original while subtly updating its tone. Candlelight, soft pink hues, and a boudoir-inspired setting complete the reference, positioning nostalgia as a quiet undercurrent rather than a costume.

Though Bieber hasn’t returned to the Victoria’s Secret runway since the brand’s 2023 World Tour, her relationship with the house remains firmly intact. This marks her eighth campaign for the label—and one that underscores her role as a modern steward of its most enduring imagery.

Some icons, it seems, are simply meant to be revisited. (Reference photo below.)