For Spring 2026, TUMI invites us to slow down and lean into the romance of travel with its latest campaign, Mediterranean Escape. Inspired by the warmth, texture, and sensory richness of the Mediterranean coast, the collection reimagines the brand’s most iconic silhouettes through a more expressive, destination-driven lens.
Shot on location in Mallorca, Spain—at Villa Fortaleza and Cala San Vicente—the campaign, directed by Piero Bressan and photographed by Dario Catellani, captures a softer, more immersive side of TUMI. It’s a vision of travel that feels less about transit and more about presence: sun on skin, salt in the air, and the quiet luxury of moving with intention.
At the core of the collection is a bold seasonal palette that breathes new life into signature styles. Think thyme green, sun-washed terracotta, and a radiant, sunlit yellow—tones that echo the natural landscape of the Mediterranean. These hues are applied across standout pieces, including the brand’s instantly recognizable 19 Degree Polycarbonate collection, while the 19 Degree Aluminum line introduces a striking Horizon Blue, inspired by the meeting point of sky and sea.
Beyond hard-shell luggage, the collection expands into lifestyle and travel essentials with a tactile, summer-ready sensibility. A raffia-inspired capsule brings woven texture to silhouettes across the Olas and Harrison collections, balancing artisanal warmth with TUMI’s signature precision. Accessories further tap into the spirit of the region, with playful bag charms inspired by olives, lemons, and florals—subtle nods to Mediterranean markets and coastal gardens.
The collection also debuts a new Mediterranean print, featured across styles from Voyageur, Tegra-Lite™, Belden, and Nassau. Bold yet refined, it adds a layer of personality while maintaining the functionality TUMI is known for.
According to Creative Director Victor Sanz, the collection is rooted in the idea of travel as a fully sensory experience. “The Mediterranean represents a slower, more intentional rhythm,” he notes, emphasizing how color and material can evoke not just a place, but a feeling—one that lingers long after the journey ends.
That same ethos extends to the campaign rollout, which will include immersive global activations designed to bring the collection to life beyond the product itself. It marks a subtle shift in storytelling for the brand—one that feels more relaxed, more playful, and more emotionally connected.
Among the standout pieces this season: the versatile Voyageur Q-Tote, designed to move effortlessly between daily life and travel, and an expanded range of woven bags that merge function with a distinctly vacation-ready aesthetic. Meanwhile, innovations within the 19 Degree collection—such as the new Front Access carry-on—continue to push the boundaries of practical design.
With Mediterranean Escape, TUMI strikes a balance between performance and poetry—offering a collection that not only supports the journey, but captures the essence of why we travel in the first place.
The Spring 2026 collection is available now online and in TUMI stores worldwide. View the collection below.
