Louis Vuitton reveals its Fall 2025 ad campaign featuring House Ambassadors Emma Stone and Hoyeon, captured through the refined lens of Ethan James Green. Radiating elegance and a spirit of adventure, Stone and Hoyeon embody the campaign’s poetic tribute to the House’s timeless art of travel—evoking the nostalgic beauty of train journeys and bustling railway platforms.
Creative Director Nicolas Ghesquière crafts a series of stylistic narratives celebrating the euphoria, melancholy, and anticipation that define the travel experience. Central to the campaign is the debut of Express, Louis Vuitton’s latest signature bag, inspired by the rise of luxury transportation and named after the original “Express” moniker of the iconic 1930s Speedy bag.
The Express bag blends sophistication with functionality in grained leather and velvet calfskin, enhancing its elegant, timeless silhouette.
The Fall Winter 2025 collection and the new Express bag will be available for digital preorder beginning July 25th, with an exclusive pre-launch in select stores worldwide. The full global release will follow on August 1st, alongside print insertions from July 15th, with an accompanying leather goods campaign set for October.