For Fall/Winter 2025, Ludovic de Saint Sernin reframes the language of power and seduction with a campaign that fuses corporate polish and subversive sensuality. Fronted by Amelia Gray, styled as a modern-day dominatrix, the collection delves into themes of ambition, desire, and restraint.
Captured by Stuart Winecoff and styled by Carlos Nazario, the black-and-white visuals explore what the house calls “sharp sensuality,” layering sleek tailoring with provocative latex and leather. The creative direction, helmed by Lolita Jacobs and Jean-Baptiste Talbourdet, positions the FW25 wardrobe as a study in duality—power dressing that unravels to reveal an unapologetic core.
Tailored cashmere, exaggerated shoulders, latex bralettes, and crisp shirting blur the lines between boardroom and after-hours. By examining the interplay of dominance, fantasy, and elegance, Ludovic de Saint Sernin continues its exploration of sexuality as an enduring force in contemporary fashion.
See the full campaign below and discover the FW25 collection at ludovicdesaintsernin.com.
