Coach unveils its Fall 2025 campaign, “Revive Your Courage,” starring global ambassador Elle Fanning. The campaign film, directed by Jovan Todorović, explores themes of self-discovery and transformation, inviting audiences to reconnect with their fearless younger selves in pursuit of new adventures.

The cinematic narrative follows Fanning as a young woman disillusioned by the path she has chosen, suddenly confronted by her childhood self—playful, bold, and unburdened by the world’s expectations. Through a spirited chase, symbolized by Coach’s iconic Tabby bag, she rediscovers her sense of wonder and the courage to embrace “something new.”

Spotlighting Vevers’ Fall 2025 collection, the campaign highlights Coach’s mastery of leathercraft with house signatures like pebble, natural grain, and suede, alongside fresh takes such as Spazzolato leather. The Tabby bag takes center stage, joined by the Brooklyn, Empire, and Bleecker bags, while the versatile Soho Sneaker grounds standout ready-to-wear looks—from cropped leather jackets and checked tailoring to oversized upcycled denim.

Building on previous campaigns like “On Your Own Time” and “Unlock Your Courage,” this new chapter expands Coach’s vision of Expressive Luxury—a modern approach to fashion that champions individuality, freedom, and the courage to redefine what luxury means today.

Check out the campaign images and watch the short film below.