Jimmy Choo welcomes Emmy-nominated actress Sydney Sweeney back for its Autumn 2025 campaign—a cinematic exploration of identity, glamour, and the expressive power of accessories.
Shot as an immersive narrative that dissolves the line between fantasy and reality, the campaign draws viewers into a series of filmic vignettes where environments shift in rhythm with the energy of each shoe or bag. Breaking the fourth wall, Sydney embodies a spectrum of characters, underscoring the notion that glamour is a feeling—and style, a story we choose to tell.
“The campaign celebrates how shoes and accessories can transform us, unlocking the roles we want to play,” says Sandra Choi, Jimmy Choo’s Creative Director.
Key pieces in the Autumn 2025 collection include:
- Isa Slingback (Zebra Print): Expressive, unique, and joyfully bold.
- Scarlett Drop Heel Pump: Daring, adventurous, and full of optimism.
- Tylor Loafer: Authentic, effortless, and true to self.
- Bar Hobo Bag: Empowered, confident, and inspiring strength in others.
Through striking imagery and evocative storytelling, Jimmy Choo invites audiences to experience “main character energy”—proving that the right pair of shoes or bag can transform not only how we look, but how we feel.
View the campaign imagery and watch the short film below.
