Fashion Farm Foundation (FFF) continues its mission to amplify Hong Kong’s creative voices on the global stage with the latest edition of HKFG at Paris Fashion Week. Since 2013, the initiative—formerly known as Fashion Guerilla—has championed the city’s most exciting emerging designers, offering them an international platform to share their vision.

This season, HKFG Spring/Summer 2026 brought seven standout womenswear labels to the Paris runway calendar: AENRMOUS, IP AXIS INDUSTRIAL STUDIO, JESSE LEE, KINYAN LAM, SELFFAB., SWEETLIMEJUICE, and REVERIE BY CAROLINE HÚ. Each brand presented bold, boundary-pushing collections that reflect Hong Kong’s rich design culture and contemporary sensibilities.

HKFG SS26 is officially recognized by the Fédération de la Haute Couture et de la Mode (FHCM) and featured on the official Paris Fashion Week calendar. The program also falls under FHCM’s Welcome to Paris initiative, which supports organizations spotlighting creative brands during PFW.

Highlights this season included KINYAN LAM and SWEETLIMEJUICE, who staged striking presentations on September 30, while REVERIE BY CAROLINE HÚ hosted an independent showcase on October 1. All seven labels will further expand their global reach through Paris showrooms, creating opportunities for press, buyers, and collaborators alike.

Beyond Paris, the designers will return to Hong Kong for launch events and networking before heading to Shanghai Fashion Week, continuing their journey of connection and exchange within Asia’s dynamic fashion scene.

With HKFG SS26, Fashion Farm Foundation reaffirms Hong Kong’s place at the heart of the international fashion conversation—where creativity, resilience, and innovation take center stage.

KINYAN LAM SS26

SWEETLIMEJUICE SS26