Jimmy Choo celebrates the art of dressing up with its Fall 2026 campaign, starring model Africa Garcia inside the historic Palazzo Gallarati Scotti in Milan. Imagined as an extension of Creative Director Sandra Choi’s creative world, the elegant setting becomes a place where fashion, fantasy, and craftsmanship come together.
Released during the house’s 30th anniversary year, the campaign places footwear at the heart of the collection. This season, Choi explores boots as a statement category, using elongated silhouettes and bold proportions to transform the leg into an extension of the design itself.
Leading the collection is the CALY OTK, an ultra-sleek over-the-knee boot that hugs the leg with a clean, sculptural silhouette. Alongside it, Jimmy Choo reintroduces the archival BIKER KB boot, updated with square buckles, lightweight leather, and a more functional attitude. While one design feels refined and streamlined, the other embraces a tougher, everyday edge, showcasing two distinct takes on modern boot dressing.
The collection also expands beyond footwear with standout accessories and evening styles. The signature CINCH S bag returns in spotted leather, adding a playful Y2K-inspired finish, while the COKO 100 sandal features hand-sewn three-dimensional floral embellishments that highlight the brand’s couture craftsmanship. Meanwhile, the ISSY PUMP makes a bold statement in vibrant lagoon blue, finished with an oversized hand-knotted bow that brings a sense of drama and personality.
Throughout the campaign, Garcia moves effortlessly through the grand interiors, reinforcing the collection’s central idea: fashion is as much about how it makes you feel as how it looks. Every shoe, bag, and accessory becomes part of a larger story centered on confidence, imagination, and self-expression.
With its Fall 2026 campaign, Jimmy Choo honors three decades of design by blending its London heritage with Italian craftsmanship. The result is a collection that celebrates creativity, timeless elegance, and the simple pleasure of getting dressed.
