Lacoste has unveiled a tennis-inspired takeover at Selfridges, introducing Le Lacoste Serve, a pop-up café at the Duke Street Canopy, alongside a dedicated Accessories Hall installation celebrating the brand’s cult-favourite Lenglen bag.

At the heart of the activation is Le Lacoste Serve, a week-long café concept modeled after the red clay court set of Lacoste’s FW25 show at Roland Garros in Paris. Housed in a striking clay-toned van, the space showcases the latest Lenglen bag designs while serving an exclusive menu created in partnership with London-based French bakery Miel by chef Shaheen Peerbhai. Guests can enjoy playful, tennis-inspired treats such as the ball-shaped Le Serve Brioche, Grand Slam Swirl pistachio pastries, and Game. Set. Matcha lattes—all crafted in small batches with premium ingredients.

Inside Selfridges’ Accessories Hall, Lacoste extends the tennis theme with a clay court-inspired pop-up dedicated to the Lenglen range. Alongside the signature pleated leather silhouette, the installation introduces two global retail exclusives: the Leather Racquet Bag and the anticipated Lenglen Hobo. The Hobo reinterprets the Lenglen’s signature codes in ultra-soft nappa leather and suede, designed to be worn crossbody or carried by hand with a custom chain accented by tennis racket-inspired T-bars.

As a finishing touch, every purchase at the Selfridges pop-up comes with a complimentary leather tennis ball charm—exclusive to this launch.

Le Lacoste Serve café runs until 21 September, while the Accessories Hall pop-up continues through 16 November.