Miu Miu steps into the night for its Fall/Winter 2026 campaign, bringing together Hailey Bieber and Xiao Wen Ju in a series of striking images captured by photographer Zoe Ghertner. Set against glowing industrial lights, deep blue tones, and abstract urban backdrops, the campaign balances softness with strength, creating a world that feels both intimate and cinematic.
Under the creative direction of Miuccia Prada, the campaign explores femininity through contrast. Bieber and Ju move through the imagery with quiet confidence, their composed expressions and effortless presence reflecting a wardrobe that plays with vulnerability without sacrificing control. Every look feels intentional, blending delicate fabrics with oversized silhouettes to create a sense of balance between protection and exposure.
The collection combines stretch poplin, washed double cashmere, leather, linen, and tweed with softer touches like embroidered tulle, satin, ribbons, and lingerie-inspired details. These lighter elements stay close to the body, while oversized shearling-lined jackets, dramatic opera coats, and trapper hats introduce a vintage-inspired edge that feels both glamorous and grounded.
Accessories continue the conversation between heritage and modernity. The Vivant, Rendez-Vous, and Arcadie bags return in supple leather, while the Bubble shoe makes its comeback after first appearing in the early 2000s. Stretch leather knee-high boots, embellished slides, and oversized 1970s-inspired eyewear complete the looks, adding structure, attitude, and unmistakable Miu Miu character.
Directed by Renell Medrano with art direction by Christopher Simmonds and styling from Lotta Volkova, the accompanying film extends the campaign’s dreamlike atmosphere. Rather than offering a straightforward narrative, it captures fleeting moments that reinforce the collection’s themes of confidence, individuality, and self-expression.
With its Fall/Winter 2026 campaign, Miu Miu continues to redefine modern femininity, proving that strength and softness are never mutually exclusive.
