On and Zendaya debut Be Every You — a Fall 2025 campaign and short film that celebrates contrasts, identity, and the freedom to embrace every version of yourself. Alongside the apparel collection, the story spotlights Zendaya’s first co-created footwear design with On: the Cloudzone Moon.
Through a series of visual “chapters,” Zendaya shifts between layered identities — romantic and rebellious, chaotic and calm — reflecting the campaign’s message of self-expression. Shot by photographer Emily Lipson, the imagery blends rich lighting and fashion-forward composition to mirror the collection’s balance of performance and style.
The Cloudzone Moon updates On’s Cloudzone silhouette with a breathable mesh upper, supportive heel, added forefoot padding, and next-gen CloudTec cushioning for softness and stability. Law Roach co-designed the shoe alongside Zendaya, creating a style that pairs standout design with all-day comfort.
The campaign also showcases On’s latest apparel: lightweight, versatile silhouettes including a structured Bomber Jacket, sleek Studio Bodysuit, and Track Jacket with matching shorts. A second shoe, the Cloudtilt Moon — designed for recovery and everyday ease — will follow in October, featuring a sock-like knit upper and ultra-cushioned CloudTec Phase sole.
