Travis Scott and Oakley Launch Cactus Jack Chapter 001

Travis Scott is bringing his Cactus Jack aesthetic to three familiar Oakley silhouettes with the launch of Chapter 001, the first release from the new collaborative eyewear project between Cactus Jack and Oakley.

As Oakley’s Chief Visionary Officer, Scott takes a hands-on role in the collection, reworking the Plantaris, Straight Jacket 99 and Eye Jacket Redux with colorways created specifically for Cactus Jack. The result is a focused lineup that puts a fresh spin on three distinctly different Oakley frames.

A New Take on Three Oakley Classics

The three silhouettes arrive in two Cactus Jack-specific finishes: CJ Matte Mesquite and CJ Black Ink. The restrained palette gives the collection a cohesive look while letting the individual shapes of each frame stand out.

Each pair is finished with Prizm Snow Black lenses, designed by Oakley to enhance color and contrast. The dark lenses also create a consistent visual thread across the collection, tying together the Plantaris, Straight Jacket 99 and Eye Jacket Redux.

The Cactus Jack treatment continues through the packaging, with each pair arriving in a custom micro bag and box designed to carry the collaboration’s visual identity beyond the frames themselves.

The Plantaris leads the three-frame lineup, joined by the Straight Jacket 99 and Eye Jacket Redux. Rather than introducing entirely new silhouettes, Scott’s approach centers on reinterpreting existing Oakley designs through a distinctly Cactus Jack lens.

Behind the Campaign

The collaboration’s visual world extends into the campaign, with acclaimed filmmaker Nicolas Winding Refn joining Scott to develop the creative concept. Team Oakley athlete Justin Jefferson stars in the campaign, bringing the eyewear to life within the project’s cinematic visual direction.

With Scott overseeing the creative development of Chapter 001, the collaboration brings together Oakley’s established eyewear designs and the visual language of Cactus Jack. It also sets the tone for what’s positioned as the first chapter of a larger creative partnership.