Bottega Veneta heads back to Milan for its Winter 2026 campaign, photographed and directed by Juergen Teller. Rather than treating the city as a backdrop, the campaign uses Milan’s architecture, art, and quieter corners to expand on the ideas behind Louise Trotter’s latest collection.

At the center of the campaign is the contrast that defines Trotter’s vision of Milan: brutalist yet sensual, monumental yet intimate. Having lived in the city herself, the designer looks to its distinctive mix of architecture and everyday dressing, reworking familiar daywear silhouettes through curves, expressive details, and unexpected proportions.

Teller brings that tension to life across a series of locations, including Villa Terenzio and Fondazione Pagani. The photographs move between imposing structures, private interiors, sculpture, and natural surroundings, creating a visual portrait of Milan that feels layered rather than polished into a single aesthetic.

That sense of discovery was also present in the presentation of the Winter 2026 collection at Palazzo San Fedele, Bottega Veneta’s Milan headquarters. Soft red carpets, lacquered columns, and Max Lamb’s 421 Chairs installation created an intimate setting that played against the scale and severity of the surrounding architecture.

For the campaign, Teller keeps the focus on the relationship between clothing, body, and space. The collection becomes part of each environment, with the city’s textures and proportions giving the clothes a different character from one image to the next.

The Winter 2026 campaign also continues Teller’s collaboration with Bottega Veneta under Trotter. Following the photographer’s Summer 2026 campaign in Venice, the latest chapter moves to Milan—the city that helped shape the collection itself. The result is a campaign that feels less like a traditional fashion shoot and more like a portrait of a city through the clothes.