MOD Magazine

MOD Magazine - Ys AW25-26 Collection Campaign Catalogue photographed by Max Vadukul

Y’s A/W 2025-26 Catalogue by Max Vadukul

Y’s A/W 2025-26 Catalogue by Max Vadukul

Max Vadukul photographs the striking “Tokyo Girls” campaign for Y’s 2025-26 Autumn/Winter Collection.

For the Y’s Autumn/Winter 2025 collection, Max Vadukul returns to Tokyo — not for neon, crowds, or cliché — but to strip the city to its bones and capture the essence of Y’s.

Tokyo Girls explores anonymity, tension, and the surreal theatre of urban life.

“I didn’t want the Tokyo everyone expects. No neon, no crossings. I wanted emptiness, pressure, surveillance — a strange kind of elegance,” says Vadukul.

This is not traditional fashion photography. It’s performance. The actress Ai Hashimoto, along with three performers, appears not as models, but as characters moving in a psychological landscape — uniformed yet distinct. Surrounding them, Shadow Cameraman — create tension, shadow, and narrative.

The visual story is amplified through the legendary graphic design of Claudio Dell’Olio, whose precision and artistry shape the project into a statement object — raw, elegant, and unmistakably Y’s. Complementing the photography, a powerful video animation by Daniele Basilico extends the narrative into motion — adding another layer of depth, rhythm, and texture to the project.

Tokyo Girls captures the same spirit and velocity that first defined Vadukul’s early works for Yohji in the 1980s — a dialogue between elegance and imperfection, control and chaos.

mod magazine

Y’s 2025-26 AUTUMN / WINTER COLLECTION
Tokyo Girls, Max Vadukul

Photographer / Max Vadukul
Performers / Ai Hashimoto, Kiko Arai, SEN, Tennessee King Paparazzi
Ryuju Kobayashi, Tatsuro Omura, TXBONE Hair / Keiko Tada
Makeup / Masayo Tsuda
Master Retoucher / David Hazan, picturehouse + thesmalldarkroom
Catalogue Design / Claudio Dell’Olio
Video Animation / Daniele Basilico