Versace unveils its Fall 2025 ad campaign, a powerful testament to Donatella Versace’s visionary leadership and the house’s enduring legacy of glamour and strength. Captured by acclaimed photographers Mert and Marcus, the campaign celebrates freedom, confidence, and the timeless spirit of the Versace woman.
“This campaign’s energy was extraordinary. It was all about friendship, loyalty, and love. These images celebrate the soul of the Versace woman—her strength, her spirit, her attitude, and her heart,” shared Donatella Versace. “Every collection is a story, and this campaign is the story of Versace: inspiring the present and anticipating the future.”
Featuring an iconic cast of supermodels and long-time friends of the house—Claudia Schiffer, Kate Moss, Kristen McMenamy, Amber Valletta, Natasha Poly, Saskia de Brauw, Liu Wen, Mica Argañaraz, Anok Yai, Mila Van Eeten, and Jacqui Hooper—the campaign captures their unapologetic individuality and timeless beauty.
The Fall 2025 visuals blend classic Versace sensuality with a modern edge, reaffirming the brand’s commitment to fearless self-expression, glamour, and empowerment as it continues to define the future of fashion.
